BTL: All about the Concept
Below the line or BTL is a marketing concept known to cater to the needs and understanding of a group of target audiences. Unlike wide level global advertisement or marketing approach like that of ATL (above the line), this is far crisper and delivers a specific product appropriately. BTL is a concept under direct marketing techniques and is more cost effective versus that of ATL.
How is BTL Implemented and Different Techniques to Consider?
BTL Marketing is known for attracting a specific set of people with a liking of a product. Unlike going for mainstream/ traditional marketing methods, BTL is arguably cheaper means to reach out to the mass. Moreover, in practice, the methods implemented for BTL marketing and promotion service generate productive conversions for the direct approach.
By using Email: With an understanding of the clients, email marketing is a productive technique where a person can receive relatable emails based on his or her likings.
Door-to-Door Technique: BTL Marketing is a traditional means of promotion, and door-to-door sales see the personal level of marketing with an experienced sales person. For instance, salespersons giving away pamphlets of new vocational courses of different coaching institutes outside colleges and universities.
By Inbound Marketing: Social media usage has seen marketing techniques grow to a new height. Social media posts in different sites like Instagram and Pinterest show up with images of a specific product, which everybody may not prefer. With more product-specific fan engagement, this is an excellent way to boost up sales.
BTL Marketing is highly beneficial for a new and growing business. With a straightforward approach, this has more chances of conversion with reasonably lesser cost. Being one of the leading BTL marketing and promotion services in Dubai, Data Direct offers extensive services of BTL and helps clients achieve a faster turnaround.