All You Need To Know About ATL, BTL, and Digital Marketing
Marketing Trends and strategies have come a long way. Online advertising for every business is based on its target audiences. Most of the companies opt for different types of marketing campaigns like ATL, BTL, and Digital Marketing. You must follow an integrated approach to advertise your products through these types of advertising campaigns. The business can even take the services of experimental marketing service providers like Data Direct that provides everything under one roof.
Below is a complete insight into ATL, BTL, and Digital Marketing campaigns.
ATL or Above the Line advertising is a type of advertisement that is not directed towards one target group. It is directed towards a mass audience. The ad is done through television, radio, newspaper, magazine, etc. The idea behind this form of advertising is to inform a broader audience about the availability of the product. The companies encourage the customers to buy products from the store and boost brand name.
BTL or Below the Line advertising is a marketing strategy that is done on a personal level. The modes of advertising followed here include trade shows, catalogs, brand promotion, direct mails, events, etc. Here, the marketing strategy is entirely focused upon the business’s target audiences. The companies can even take the services from the BTL advertising campaign service providers who will set up the whole advertising campaign themselves. Even the campaign can be made more personalized to meet the requirements of the customers.
This is the modern form of marketing campaign carried out by the online businesses to advertise their products and services to their potential customers and target audience. Digital marketing professionals provide these services in a controlled and personalized manner. Websites, pop-up ads, banner ads on popular sites, etc. are effective ways of digital marketing.
It is essential to study your audience before planning a marketing campaign for your business. You can choose service providers for ATL advertising, BTL activation service providers, and digital marketing too.