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Modern marketing depends upon using advanced technology and tools to leverage the company’s products and services in the consumer market. The term Martech is best used when businesses use technology and marketing for omni channel marketing campaigns. Most of the Martech service providers like Data Direct use the AI and Big Data capabilities to reach out to the business’s customers.

Moreover, big companies like Sprinklr and Synerise use Martech for omni channel retail marketing. The businesses can take the services from Synerise that is one of the top omni channel marketing service providers. The Company uses AI technology to analyze and drive customers towards the brand. It helps the businesses to know exactly what their businesses expect from them.

Even Sprinklr, one of the best social media management companies, leverages marketing campaigns through social media platforms. The Company uses new channels especially AI to assist brands in increasing their revenue and reducing the overall cost. The reason being it takes customer management to the next level. It leverages the significant feedback and data retrieved from the customers that will help in boosting the brand visibility.

Another great thing about using Martech by these big companies for their clients is that they can enhance customer communication that improves the overall consumer too. Although Martech Synerise has witnessed many challenges and opportunities in omni Channel retail marketing, it has made sure to use AI technology to create effective marketing strategies. This will also help in growing customer loyalty without hassle. Moreover, the technology will help in storing all the customer data in one place which will further assist the departments in analyzing customer demands.

To sum up, the big companies like Synerise and Sprinklr is helping the business with its AI and Martech technology to provide enhanced customer experience. This will also support businesses to get customer data in real-time.