Campaign: Channel Sales Team Motivation Programme
Client: Nokia, with associate - G2

Quick Overview

Data Direct was mandated to carry out an internal CRM program to facilitate and motivate sales and technical training to sales team of Nokia channel customers. The objective was to create an identity with floor level staff from the distributor & retailer sales team who form the real sales force for Nokia.

Solutions:
Data Direct implemented a motivational program based on training with point accrual to motivate sales force to abide by training schedules for both online and offline ground seminars. The program was enabled through registration cards, personalized cards, card reading machine, web integration and data scheduling and a client location solution to analyze sales staff training transactions. This was followed with an executive reporting for analysis, redemption, and certificate printing. The entire solution was provided by Data Direct.

Conclusion
With the introduction of the programme, Nokia noticed a higher participant turn out for their training sessions from the channel partners. There was an increased level of motivation which reflected in the sales charts for the ensuing months.