Campaign: Database Acquisition and Augmentation
Client: AME Info

Quick Overview

To create an online business directory with easy retrieval features.

Solutions:
Data Direct carried out the following activities to meet the objectives of the project.

• Collect hardcopy and CD directories from different industry segments throughout Middle East
• Defining the field and characters for capturing these records
• Data Capture them with industry sector information following a pre defined pattern and quality check
• To sort the industry segments to arrive at a conclusive list of industries
• De-dup this complete captured database to arrive at unique records and standardize the industry segments against
• Clean and standardize the complete previous database of AME Info on the basis of predefined business rules
• De-dup the previous database of AME Info with the newly captured database and arrive at unique data list
• Follow NAICS coding to standardize the complete database for easy retrieval purposes

Conclusion
A total of approximately 800,000 records were captured from various sources. This was then standardized and de-duplicated. A final data count of 250,000 newrecords with NAICS classification codes were handed to AME Info at the end of the project.