Campaign: ICC World Cup SMS Campaign
Client: Sponsored by Standard Chartered Bank

Quick Overview
The objective of the project was to leverage on the world opportunity of ICC World Cup.

Solutions:
Data Direct created the campaign for first time in the market by ensuring a robust back end operation and fulfillment process. The effort was sponsored by Standard Chartered Bank

• SMS Pull Campaign platform – Live score update
• Campaign purchase and authorization with departments
• SMS Application development and Support
• Database tracking

Conclusion
The success of the campaign was evident as support came in through the sports columns of leading newspapers and a large volume of database was acquired through a very cost efficient campaign model. This model was later adopted by different service providers in UAE not only for cricket but for other games as well.