Campaign: Industrial Data Validation
Client: Dubai Chamber of Commerce and Industries, with
           associate - Wunderman

Quick Overview
The objective of the project was to validate and profile DCCI database to make it worthwhile for communication. The data available was random and incomplete making it difficult for the communication team to ascertain optimal channels that could be used for regular communication with their target audiences.

Solutions:
Data Direct solution to meet the defined objectives was by carrying out the following processes:

• Field structure definition prior to telecalling for checked data inputs
• Information standardization in the database as per field attributes
• Telecalling to validate and generate information across records and segment later
• Cleaning database both on information and structure basis post validation
• Reporting to client on a weekly basis over project status

Conclusion
As usual Data Direct exceeded everyone's expectations. 40,000 records were validated, qualified and profiled. The enhanced database was delivered ahead of schedule and below budget! All that while creating a very large modular and fully expandable online application and presentation that fulfills client’s needs, expectations and visions today and for the foreseeable future. Success for everyone involved. That is always our business philosophy.