Elementor #5310

5 PERSONALIZED CUSTOMER SERVICE IDEAS

Customers have very high expectations when it comes to customer support. Getting support on their channel of choice, personalized experiences, and immediate resolutions is the top customer support concern list in the UAE.

WHAT IS PERSONALIZED CUSTOMER SERVICE?

Personalized customer service entails tailoring customer experiences to a person’s past interactions to create a customized experience. It also involves leveraging user data to consider a customer’s specific profile attributes to customize the experience. Personalization affects retention and loyalty, as customers are more inclined to do business with companies that offer a personalized experience. It influences brand loyalty and is a significant reason for increasing conversion rates.

5 WAYS TO PROVIDE PERSONALIZED CUSTOMER SERVICE

Delving deeper into personalized customer service brings to the fore the following five most effective strategies to provide customized support:

1# GREET CUSTOMERS BY NAME

Emails, chats and phone calls become more effective by greeting a customer by name. The use of a person’s name breaks down invisible walls in seconds. Besides, it makes the customer feel important.

2# USE YOUR CRM PLATFORM TO KEEP CUSTOMER DATA TRAILS

A Customer Relationship Management (CRM) platform enables one to see the customer’s entire relationship with the company holistically. Past orders, preferences, and interactions with customer service are pivotal in providing personalized customer service.

3# ENSURE FLUIDITY ACROSS CHANNELS

A single customer profile must exist across channels. It does not work if a customer has to reach out on multiple channels regarding the same issue. In today’s environment where channel preferences change, it is essential to carry forward customer’s contexts as they move between channels. Offering omnichannel service is recommended.

4# TAKE ADVANTAGE OF RISING TECHNOLOGY

Organizations have been rightly ramping up their usage of algorithmic and machiner-learning personalization. An integral part of it is using conversational AI to offer tailored product recommendations and answer questions. Chatbots may be a good option.

5# PROVIDE CHOICES

To find what best suits them, customers want to have different options. In B2B, for example, an offer of three to four pricing plans tailored towards different buying needs should be offered, instead of a flat fee for everyone. It also requires all possible customer support options, from the knowledge base to email to social media to live chat, to be provided. Providing optimal customer support options would allow customers to use what suits them the most.

At Data Direct, we believe that customers are not just faceless consumers. They are individuals who want to be remembered for who they are. Customer service is no longer one-size-fits-all. Get in touch with us to learn more about personalized customer service in UAE.