SOCIAL COMMERCE - THE NEXT WAVE IN ONLINE SHOPPING
Mass adoption of the internet and mobile devices has accelerated the convergence between e-commerce and social media. Social commerce is likely to stimulate growth in these markets in the coming years.
WHAT IS SOCIAL COMMERCE?
Social commerce is the entire gamut of an individual’s shopping experience, from product discovery to check-out, on a social media platform. Growth in social commerce is most likely driven by Gen Z and Millenial social media. Some of the distinctive features of social commerce are:
Promotion of products and services through networking websites
It engages online shoppers by offering expert product advice and support
The measures of success for social media campaigns are the number of likes, shares, and tweets
TOP SOCIAL COMMERCE PLATFORMS
Social commerce is that segment of e-commerce where merchants sell products directly through social media platforms. This process allows potential customers to browse goods, interact with brands, and purchase. The top players in social commerce functionalities are undoubtedly Instagram and Facebook. Other social media sites that steadily expand their offerings are Pinterest, Tik Tok, and Snapchat. Each platform serves its own unique purpose and attracts a niche audience.
BENEFITS OF SOCIAL COMMERCE
Some of the significant benefits of social commerce are::
The existence of vast potential customers on social media – Statista reported over 3.6 billion social media users in 2020. This figure is likely to reach 4.4 billion by 2025, providing a huge opportunity to grow audiences exponentially.
Enhanced brand awareness
Social commerce gives businesses the power to merge social media and e-commerce. It is a huge branding opportunity that offers a level field to stay top-of-mind to the customer through daily content.
Reaching target audience
Social commerce is about meeting customers where they are and giving enterprises the perfect opportunity to engage with existing customers innovatively through creative content.
Social commerce helps reduce steps in the buying process. By creating a seamless buying process that keeps users in the app through the purchase process, social commerce helps minimise the risk of losing a customer and simultaneously increasing sales.
Social commerce is a new frontier that will soon become mainstream. Most successful businesses are characterised by a robust omnichannel strategy where all business channels, online and offline, are woven together. A consistent, engaging customer experience can be successfully achieved by leveraging social commerce. Data Direct can help you implement a successful social commerce strategy in UAE.