3 KPIS TO SCRUTINIZE THE PERFORMANCE OF YOUR SOCIAL MEDIA MARKETING STRATEGY
According to Oberlo, social media accounts are throbbing, with more than 3.5 billion users that equate to 45% of the world’s population. Meaning, a smartly constructed social media marketing strategy can reach numerous online people just within a fraction of second. However, the performance of your social media strategy always relies on the way you analyze your deployed strategy.
Through a thorough analysis of the social media platforms, you recognize the drawbacks of your marketing techniques. Thus, making it more effective over time. To get your social media strategy right on track, you can contact experts like Data Direct as well.
In this article, we will present you with some useful KPIs (key performance indicator) using what you will quickly evaluate the performance of your social media marketing tactics.
Clicks: When you post something online, social media users will click on it to know it vividly. Therefore click gets one of the most significant KPIs. If you notice a sufficient number of clicks, but likes and shares are not up to the mark, you need to come up with better quality posts. But if your post got enough engagement but a small number of clicks, you need to work on your presentation method.
Reach: Reaching enough number of people through your post is another crucial thing. To enhance your brand awareness, you need to connect with more and more people. Therefore knowledge of the number of people watching your post is crucially important too. This way, you can monitor whether your social media labors are useful or not.
Conversion Rate: Your posts are getting high amounts of likes, comments, and shares? Well, it is perfect, but the soul reason for your social media strategy is to generate leads. Right? Thus you need to examine the number of people who are interested in purchasing from you. A statistic in Oberlo depicts 71% of clients who have idealistic involvement in any brand on social media will advocate it to others. If you see any growth in conversion rate, always look for the reason behind it. In case of a decreased conversion rate, this monitoring seizes added value. If you are unable to get the desired result, the expert advice from Data Direct can always come into help.
Navigating social marketing strategy to the right track is highly essential as the future of sales rate depends on it immensely. Plus, to analyze it effectively, you need to employ important KPIs. When you have a clear insight into your social media strategy, you can fix your previously made errors. Thus you can come up with a strategy to effectively gain more sales in the future.