3 WAYS TO MAINTAIN CUSTOMER LOYALTY AND TRUST DURING COVID-19
The world is going through a pandemic situation of COVID-19 that has turned the economy and people’s lives upside down. It has not only hit the ordinary person’s life, but the business’s at large too. The enterprises are passing through the challenging time because customers are watching out which brand is going to offer them value at this time. Companies need to keep customer’s needs and demands before their profits and improvise their marketing too. In this crisis time, they need to curate their policies according to customer’s requirements. It may be a short-term hit at your business, but with flexible pricing and strategies, you can earn a long- term benefit for your organization. Here’s how you can maintain customer loyalty and trust in this crisis time.
True to Brand Name Strengthen your relationship with your loyal customers by offering them personalized offers that can prove helpful during COVID-19. It can be B2B or B2C offers. You need to stand real to your brand’s purpose. Like, if it’s a toiletries company, then you can offer sanitizers, hand washes, soaps, etc. at lower prices and no-contact deliveries to your stakeholders as well as immediate customers. By showcasing how your company is maintaining top-notch hygiene, you can win over customer’s trust too.
Deliver Right Message to Customers At this time, it is necessary to address the needs of the customers and advertise the products accordingly. The companies must not pause their advertisements but convey the right message that their target audience wants to listen to. Right messages delivered at the right time strikes the customers as it demonstrates the brand’s true message. Moreover, advertisers must state about product availability, delivery options, hygiene needs, and re-stocking options to the customers.
Set-Up Help Centers for Customers The customers will only entrust a brand and put their loyalty on it if it’s ready to support them with the essential matters. Like, if a customer has ordered products before lockdown and their products have not been supplied, then how the organization is going to help them. You must ensure your customers that their products will be delivered as soon as the lockdown is lifted on priority. For this delay, you can even add some loyalty points, too, that will strengthen consumer trust in your brand. Set up a customer care number or live chat options for a specific period and intimate it to your customers.
During COVID-19 time, positive perception and taking care of customer needs is the priority.You can take support from the best outsourcing services agency like Data Direct for loyalty and other enterprise services.