6 ESSENTIAL WAYS TO WORK ON YOUR POST-CORONAVIRUS CUSTOMER LOYALTY STRATEGIES
Novel Coronavirus has put businesses to the test. The trends are changing, and so will be customer loyalty campaigns. Now, the focus is to assure and retain both targeted and existing customers. How can you do it? Statista report shows that online buying has increased up to 22 billion by June 2020. People prefer staying at home rather than visiting markets to avoid public gatherings. Let’s dig in more to know capitalizing customer loyalty Post-Coronavirus.
- Be Generous
Show generosity to your customers in the time of crisis. By offering discounts and clubbed deals, you can attract numerous customers. Your customers are also on the receiving end, so building relationships with them instead of just selling products can make a huge difference.
- Build a Social Community
Social media platforms like Facebook, Instagram, etc., are booming manifold. It’s seen 60% of consumers state that they will not visit shops for a long time or for sometimes. It is the right time to run social media ads to bring back the customer base. You can contribute towards the noble cause through your sales that will increase your credibility amongst your consumers.
- Customer-Centric Approach
In these testing times, you need to keep your customers at the center of everything. Create a customized business plan for the Post-COVID-19 situation with your marketing, sales, and legal departments. A thorough and polite marketing approach will land you more customers. Like, Airbnb that has allowed its customers who book now free cancellation without any penalty.
- Check Demands in Consumer Areas
The economy is rapidly changing, and so are the growth factors. A few sectors have earned growth incomes, and others are still struggling to come on the track. It has become essential to check out the demands for your products in the customer’s areas. Like, the need for sanitizers, face masks, etc. increased during the Coronavirus and are still higher in demand. Are you connected to one of these industries? If yes, it’s time to leap.
- Display Concern for Customers
People are switching to brands that are adopting a caring attitude towards their customers. They are taking care of the hygiene and security of their buyers. Even they are posting content, giving insight into how their brand has revamped everything after COVID-19. So, this is the time to strengthen your relationships with your clients.
- Improved Customer Support System
The time has come to train your staff and customer care executives to provide detailed information and support to end-users. It will help in coming out of the recession zone and getting thrust into the market. To maximize your ROI, you need to revolve your business according to user requirements.
Customer loyalty is the need of the hour, and providing training to your staff is another prerequisite.