CONTENT MARKETING STRATEGIES DURING COVID-19 CRISIS

COVID-19 has halted businesses and economies as a whole. Many companies globally are forced to shut down to maintain a social distance amongst the employees. It has left a massive void in the earnings and has caused the global-level market crisis. People are spending more time on smartphones, and laptops and digital marketers are seeing this as an opportunity to spread their word across. In this phase, people migrating towards online marketing from conventional ones have an excellent chance to make a mark. Bank on a concrete content strategy effectively to make a difference in your online business.

Using Video Content: Video content of a higher quality offering value with compassionate elements will help in gaining reputation amidst such a crisis. People today are looking out more for positivity and determination to fight this global pandemic. Instead of running this as a conventional marketing technique, initiating or advising in safety practices with goodness opens up a more prominent reputation beyond imagination.

Vouch for Short Term Planning: It is most unlikely to see the pandemic vanish overnight or at a given calendar date. Therefore, long-term planning on what to and what not to does not help at this time of crisis. Preparing content on day to day basis with relevant research helps in staying afloat with your existing audiences as well as new ones.

Update Your Business Listing in Google: Listing your business updates via Google My Business Listing helps your customers to know the status of the operation. Irrespective of temporarily closed or changed hours of operation, this ensures your loyal customers don’t lose hope or track from your business if they find you at the wrong time.

Emphasize on Local SEO Practice: At this time, people are looking more towards local services and supplies. It is a great chance to make a name for yourself and the limited services you are likely to offer during the pandemic. If you are supplying essentials, make sure to provide them free of cost, if at all possible. It is a small yet effective means to show your compassion.

Final Thoughts

Content Marketing strategies are valid at any point in time. However, planning makes the most significant difference. Added to the pandemic COVID-19 crippling global economies, people today are looking for an extended affirmation of support. If you are looking out for the effective implementation of any such productive plans, Data Direct offers you a comprehensive solution.