Both CRM and ERP are used to increase productivity and revenue for the business. They are similar in specific ways, but they work differently. Let’s have a look at them and how they can prove best for your business.

A Customer Relationship Management system (CRM) is designed to record and store the details that arise out of customer interaction. The data collected can be easily shared and is relatively standardized. A call with the customer can earn your organization a significant amount of data from the customer. Using proper analytics, the organization can read the consumer data and provide them personalized offers and deals. Even the customers can deal according to their requirements that will further lead to customer loyalty.

Enterprise Resource Planning (ERP) helps structure the resources used to operate the successful business and its proper growth. It improves the efficiency of your business and cuts down the unnecessary overhead cost. ERP is central to the business and helps check the employee’s performance too. Even the Market Research report states that the ERP market will increase by over $49.50 billion by 2025. It shows that the real-time information collected from across the departments helps the business grow manifold.

ERP v/s CRM: Which Is Better For Your Business?

ERP and CRM are both best for businesses, but their core functionality is different. So choose them wisely. Like, ERP is best for medium to large-scale companies because of their complex accounting process, and they require a tool that will help them improve their productivity.

CRM is excellent for small to micro organizations. It helps them to simplify business processes, improve their customer relationship, and increase their revenue. It will help your sales team to increase customer conversions by providing customer-centric solutions. However, if you are looking forward to an extensive industrial solution, then ERP is the one.

If you are looking forward to an affordable system, then CRM is the one as ERP requires larger investments. Be very particular to find out the system for your business and the investment type. However, a few businesses use the integrated form of ERP and CRM systems. It will not only help them mitigate organizational risks but increase enterprise sales too.

Bottom Line

With the above comparison, it becomes clear what type of system suits your organization well. It depends solely on you what to choose and how to work to increase your business’s productivity. You can get the CRM loyalty service from Data Direct to help you with organizational processes and customer retention. Their effective loyalty program has benefitted small to large-scale organizations.