DIRECT SALES SERVICES FOR CREDIT CARDS
At the heart of every direct sales-oriented business lies the power of building relationships, value creation, and storytelling. While the direct sales industry has evolved over the years, these principles have remained more or less constant. What has changed is how the power of social media and the internet has expanded the networks of direct sales representatives.
WHAT IS DIRECT SALES SERVICE?
Simply put, a direct sales service implies direct contact between a seller and a consumer without involving any third parties. Direct sales usually take place in a nonretail environment, which would include home, office, cafe, online, etc.
DIRECT SALE SERVICE FOR CREDIT CARDS
The next question that springs to mind is, does direct sales service really work for credit cards? In an indirect sales environment, various intermediaries, like distribution centers, regional representatives, etc., are involved. Direct sales in respect of credit cards entail any face-to-face sales activity undertaken by the card issuer, or their agent away from the branch premises, e.g. exhibitions, special events, airports, shopping centres. This would undoubtedly include the use of the telephone and internet to connect to prospective clients.
ADVANTAGES OF USING A DIRECT SALES MODEL FOR CREDIT CARDS
Especially in the present challenging scenario where social distancing plays a significant role, a direct approach to selling credit cards makes a lot of sense. Here the rapport and trust between the customer and the sales representative determine the success of the sales pitch. A direct sales model provides the following advantages:
- An opportunity to adjust the product to the customer’s needs
- Enables better control at every stage of customer interaction
- Helps in building strong customer relationships
- Personalization becomes easier
- Higher margins are assured
- A promising business model
HOW DOES IT OPERATE?
A direct selling credit card entity builds a network of independent sales representatives who use their personal network or contacts, internet or social networking sites to sell their credit cards. These salespersons are considered self-employed and earn a commission on their sales. This holds true for both single-level marketing(SLM) entities and multilevel marketing (MLM) firms.
Given the ever-expanding consumer market, the future for direct sales of credit cards appears exceptionally bright. Need experienced representatives to increase your credit card sales? Data Direct can help you increase the direct sale of credit cards and take your business to the next level.
