HOW PERSONALIZED CONTENT USHERS GROWTH IN SALES
Improvement in sales margin is something every business endeavors for. In this era of speedy internet and high definition screens, well-thought content marketing strategies can always turn the table for your business. And if you can shape your plan with an extra bit of personalization for your customers, you can expect a gradual growth in your sales.
If you are looking for an efficient company that can deploy proactive content marketing strategy for your names like Data Direct can always come in help. Let’s talk about personalized content more and find out the reasons behind its immense importance.
Utilize Data for Content Personalization
Every business entity collects data from consumers for various reasons. This collected data plays a significant part in advertisement campaigns. But you can utilize this data to make your content personalized for your customers as well. According to Instapage, 80% of consumers are keen to buy products from only those companies that provide a customized experience. And 44% of customers are more likely to become repeat buyers as well. Meaning, utilizing the collected data to make personalized content is highly beneficial.
Relevancy is Important
According to a report of Instapage, 74% of customers feel irritated when they do not find personalized content on the website. It means if your audience can not find the relevancy, they expect they will immediately move to competitors. Relevancy of your content will make them feel attached to your website, which will result in optimum sales.
Enhance Your Email Marketing Strategy
According to another report of Instapage, personalized emails can usher 6 times more transaction rates. 82% of marketers have witnessed a rise in open rates with email personalization. Marketers utilize dynamic content to boost up their marketing strategy as it is one of the effective and efficient personalization methods. Dynamic or adaptive contents are entirely focused and depend on the consumer’s preference and interests. Using this in your emails will maximize your conversions and sales.
Clear Value Exchange is Always Sensible
Consumers are willing to provide their data in exchange for relevancy. But they always hope for transparent value exchange. Tricking them to buy something they don’t need will immediately result in losing them. Personalizing buyer’s experience and invading their privacy are being apart by a fragile string. So do try to overexert since consumers can feel like you know more than you need to.
Concluding Thoughts
Personalized content increases the consumer’s experience and makes them more attached to your business. Thus they are more likely to be with you for a longer time and become repeated buyers. Incorporating this idea with your content marketing strategy will boost it up and result in increased sales and larger profit margins. Data Direct can facilitate you with the best content marketing offerings.
