Performance Marketing – Insurance
Scope
Online Lead Generation/Policy Conversion
Challenges
- Highly competitive marketplace
- Insurance regulations Solution
We established an extensive online campaign framework that involved
- Delving into the market’s online landscape through activities such as keyword research and competitor analysis.
- We strategically segmented the audience for a multi-stage sales funnel.
- Crafted compelling ad copies and banners for creatives.
- Provided assistance with analytics and tagging to enhance the reporting and tracking of our online activities.
As a result,
- We witnessed a remarkable 98% increase in marketing qualified leads
- Over a span of two years, we successfully reduced the cost of acquisition (COA) by 58%.
- Additionally, we secured the top spending media account space for Motor insurance in the UAE.
