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Performance Marketing – Insurance

Performance Marketing – Insurance

Scope

Online Lead Generation/Policy Conversion

Challenges
  • Highly competitive marketplace
  • Insurance regulations Solution

We established an extensive online campaign framework that involved

  • Delving into the market’s online landscape through activities such as keyword research and competitor analysis.
  • We strategically segmented the audience for a multi-stage sales funnel.
  • Crafted compelling ad copies and banners for creatives.
  • Provided assistance with analytics and tagging to enhance the reporting and tracking of our online activities.

As a result,

  • We witnessed a remarkable 98% increase in marketing qualified leads
  • Over a span of two years, we successfully reduced the cost of acquisition (COA) by 58%.
  • Additionally, we secured the top spending media account space for Motor insurance in the UAE.