THESE 5 ELEMENTS OF HOMEPAGE WILL HELP YOU TO CONVERT YOUR LEADS INTO SALES
A Statista report shows, there will be nearly 2.14 billion global digital buyers of various products/services by 2021. However, the businesses are still struggling to convert the leads into paying customers. This is because a few cannot design a good Homepage, as the focus is entirely on the Landing Pages. Over the past few years, businesses take care of Landing Pages greatly, but ignore the Homepage.
Online marketers have not either come across the term ‘Zero Moment of Truth’ or haven’t realized the potential of this model. Google has precisely described the importance of having a great Homepage standing parallel with the landing pages.
Customers go through your Home Page before making a buying decision on your tantalizing Landing Page. The home page contains wholesome information about the company, its products, and customer reviews. The consumers want to check your business background before clicking on that ‘Buy Now’ button.